As one of Europe’s biggest gaming companies, King.com needed a way to see the patterns in the massive volumes of data their game players were generating.
King.com’s games generate more than 2 billion rows of data daily – with volumes increasing every day. Hidden in this sea of data were the secrets to game replayability, customer retention and understanding the effectiveness of marketing campaigns.
Before QlikView, King.com’s business analysts had no easy way to tap into the value of all this data, which was stored in a Hadoop-based big data system. Marketers had to ask game developers to write scripts to track things like the number of games played per channel. “Another big advantage of using QlikView was to be able to extract data from different data sources” Mats-Olov Eriksson, Data Architect at King.com, said.